***BREAKING NEWS SCOOP***

September 8, 2006 by PT Rothschild.

CONSUMER ALERT!!
 

Temecula, CA -“If you build a better mousetrap, the world will beat a path to your door” the saying goes, and a local T-town company found out recently what happens when the ‘world’ gets in your door. “They ‘copy’ you, is what they do, and cheaply,” replied the product manager at Premiere Innovations, Inc, makers of the UNIVERSAL FINGER LIGHT™. “And that’s the problem, these cheap knockoffs are more than just competition, they are dangerous.”
The PM then pulled off the rear plastic cap from the back of a green rocket ship shaped finger light. He then turned the light around and pulled off the front nozzle ring. “Imagine a kid pulling this off and swallowing it. These are sold at the (Temecula) Children’s Museum in Old Town. Lady there says she can’t keep them in stock. Keeps them in a basket at the front counter where anyone can get them” The PM said he knew there ‘would be imitators, which are the ‘sincerest form of flattery’ but too often the shop owner, in a haste to carry something child-friendly and cost effective, settles for a knockoff, which could bring about a lawsuit from bodily injury. “People don’t realize our UNIVERSAL FINGER LIGHT™ has been engineered to be able to go through the wash and still work. It may seem like a simple gadget, easy to duplicate, but we’re like Snapple® dude, we use only the best ingredients. We do R&D. We have a pedigree. This is a portable disaster light. There are Army engineers over in Iraq right now using these puppies to spot road IEDs at night.”
“However, this is what really steams my clams. This is from Walgreen’s. My grandfather shopped Walgreen’s all his life, for Pete’s sake.” He reached in his pocket and pulled out a packaged finger light and put it next to a UNIVERSAL FINGER LIGHT™ package. The artwork, imagery, font, and even the light beam was the same blue (though the model inside had an actual white beam). Opening the slightly larger cellophane bag, the product manager pulled out a light that at first glance looked strikingly similar to the UFL, sans the brand name words on the ring side and a puny, cheesy-looking finger strap. Upon closer inspection you see there is no safety screw securing the battery compartment door; then the PM turned the imitation light around and easily pulled off the front nozzle ring.
“See?” he asked me. “If it’s not a UNIVERSAL FINGER LIGHT™ it isn’t worth having.”
 

Posted in News | Print | No Comments »